It’s intuitive, can hold thousands of books, features a long battery life, is lightweight and upgrades aren’t always necessary. Mark Lennihan/APĪlthough the e-reader category has shrunk over time - many market research firms have stopped tracking sales and Amazon does not publicly share Kindle sales numbers - the Kindle continues to see demand as a reading device for a handful of reasons. Jeff Bezos, founder and former CEO of Amazon, introduced the Kindle on November 19, 2007. ![]() “Much of the longevity for this type of single-use case device is that they just do one thing very, very well,” said David McQueen, a research director at ABI Research. Its staying power may be a testament to this approach, at least for a certain subset of users. ![]() The Kindle dates back to an earlier era of single-use, digital devices, from the iPod to cameras, that launched in the 2000s before smartphones became ubiquitous. There are also Facebook appreciation groups, and Kindles have been been spotted over the years in the hands of celebrities on vacation or in the background of popular shows such as “The Big Bang Theory.” A Kindle group on Reddit has more than 202,000 active members, ranking in the top 1% in terms of size, with users posting what they’re reading and taking pictures of the places where they bring their e-readers. “The Kindle Chronicles” sometimes gets 2,000 downloads per episode, according to Edgerly, a niche but loyal listener base. ![]() In the 15 years since then, the tech industry has seen smartphones and tablets rise and surpass the e-reader space, but the Kindle’s e-ink display, compared to an LCD display, still draws fans by offering the most natural reading experience with limited eye strain. (AMZN) launched the original Kindle on November 19 2007, pushing the publishing industry to further embrace digital books and also kickstarting the e-commerce giant’s hardware efforts. Amazon's $999 dog-like robot is getting smarter
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